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The development of digital technology has opened up significant opportunities for various products, including sarongs, to be marketed widely through marketplace platforms. With the right strategy, a sarong business can grow rapidly and reach more customers. Here are some strategies you can implement to increase sarong sales on the marketplace.

1. Choosing the Right Marketplace
   Not all marketplaces cater to the same audience. Some platforms are more popular among customers searching for fashion or Muslim clothing. Therefore, it's important to research the marketplaces that best suit your sarong target market. Factors to consider include the number of active users, the promotional system offered, and the level of competition for similar products.
2. Optimizing Product Descriptions and Images
   A clear and compelling product description can increase customer interest in purchasing. Ensure the description includes information such as the material, size, pattern, and features of the sarong. Furthermore, product images are also crucial. Use high-quality, well-lit photos to clearly display product details. Showing product images from various angles and examples of sarongs in various styles can enhance their appeal.
3. Offering Competitive Prices
   Determining the right price is crucial in the marketplace competition. Compare prices with similar products from competitors to determine a competitive price range. Additionally, consider offering discounts or special offers like "buy one get one free" or "free shipping" to attract more customers.
4. Implementing Digital Marketing Strategies
   Digital marketing is key to increasing product visibility in the marketplace. Some strategies that can be implemented include:
   Marketplace SEO: Use relevant keywords in product titles and descriptions to make them easier for potential buyers to find.
   Paid Advertising: Take advantage of the advertising features provided by the marketplace to increase product exposure.
   Promotion on Social Media: Use platforms like Instagram, Facebook, and TikTok to reach more potential customers and direct them to your online store.
5. Building Customer Trust
   Customer trust is a key factor in increasing sales. Some ways to build trust are:
   Provide reviews and testimonials from customers who have purchased.
   Offer a warranty or return policy.
   Provide responsive and friendly customer service.
6. Improving Service Quality and Delivery
   Delivery speed and quality also impact customer satisfaction. Choose a reliable logistics service and ensure products are properly packaged to ensure they arrive in perfect condition. Furthermore, providing accurate tracking numbers and shipping information can enhance the customer shopping experience.
7. Launching Exclusive Products and Limited Collections
   To attract customers, consider releasing an exclusive or limited-edition sarong collection. Products with unique and limited-edition designs tend to be more sought-after because they convey a sense of exclusivity to buyers.

Increasing sarong sales in the marketplace requires the right combination of strategies, from selecting the right platform, product optimization, digital marketing, and excellent customer service. By consistently implementing these strategies, a sarong business can grow and achieve success in the online fashion industry.

Building a professional online store doesn't always require a large investment. With the right strategy, you can have an attractive, functional, and competitive online store in the digital marketplace without having to spend a lot of money. Here are the steps you can take to build an online store with minimal capital.

1. Determining Niche and Target Market
   The first step in building an online store is determining the niche or product category you will sell. Choosing a specific niche will help you target the right customers and reduce competition. For example, if you want to sell fashion, you could focus on a specific category like Muslim fashion or men's casual wear.
   Additionally, identify your target market. Understand who your potential customers will be, including their age, shopping preferences, and the problems your product can solve.
2. Choosing an Online Store Platform
   With limited capital, you can take advantage of free or low-cost platforms to build an online store, such as:
   Marketplace (Tokopedia, Shopee, Lazada) – Suitable for beginners who want to sell products without having to build their own website.
   Social Media (Instagram, Facebook, TikTok) – Using features like Instagram Shopping or Facebook Marketplace can help market products easily.
   Own Website – If you want to have a stronger brand, use a platform like WordPress + WooCommerce or Shopify which offers affordable packages.
3. Attractive and Professional Design
   An online store's appearance should be attractive and easy to navigate to ensure visitors feel comfortable. Some things to consider when designing an online store include:
   Use high quality product images.
   Provide clear and informative product descriptions.
   Ensure a mobile-friendly appearance as many customers shop via mobile.
4. Digital Marketing Strategies Without Big Costs
   To get attention for your online store, you need to implement effective marketing strategies. Here are some methods you can implement without spending a lot of money:
   SEO (Search Engine Optimization): Optimize product descriptions and store pages to make them easier to find in Google searches.
   Social Media: Create engaging content such as videos, product reviews, and customer testimonials to increase engagement.
   Influencer Marketing: Partnering with micro-influencers who have relevant audiences can be a cost-effective strategy to increase exposure.
   Email Marketing: Collect customer emails and send them offers or product information periodically to increase customer loyalty.
5. Managing Operations Efficiently
   To keep your online store running smoothly, you need to manage operations efficiently, including:
   Using a neat stock recording system.
   Provides various payment methods, including e-wallet.
   Choose a fast and reliable delivery service.
6. Building Customer Trust
   Trust is a crucial factor in online business. Some ways to increase customer trust include:
   Display customer testimonials and reviews.
   Offer a clear return policy.
   Provide responsive and professional customer service.

Building a professional online store with minimal capital requires the right strategy in choosing a platform, designing your store, and marketing your products. By leveraging free resources and implementing efficient digital marketing strategies, you can build a successful online business without having to spend a lot of money. Consistency and innovation are key to thriving in the increasingly competitive e-commerce world.

Online business is growing rapidly and offers significant opportunities for anyone looking to start a business. However, many online businesses fail due to a lack of a well-developed strategy. To ensure your business's longevity in a competitive market, there are several important steps to consider.

Have a Clear Vision and Mission

Every long-lasting business has a strong vision and mission. A vision helps define the long-term direction of your business, while a mission provides guidance on how to achieve those goals. Without a clear vision and mission, your business can lose its direction and struggle to grow.

Understanding the Target Market

Knowing your target market is a crucial step in building a successful business. You must understand your customers' needs, preferences, and behaviors to offer products or services they truly need. By understanding your target market, you can tailor your marketing strategy and increase customer loyalty.

Developing Strong Branding

Strong branding helps your business stay relevant and memorable to customers. Ensure you have a unique brand identity, including a logo, colors, and a consistent tone of communication. A strong brand will differentiate your business from competitors and increase customer trust.

Optimizing Digital Presence

In the digital age, an online presence is crucial for business continuity. Ensure your business has a professional website, is active on social media, and uses effective digital marketing strategies. With a strong digital presence, you can reach more customers and increase engagement with them.

Providing Quality Customer Service

Good customer service can be the difference between a successful business and a failed one. Prompt responses, friendly communication, and effective solutions will boost customer trust and satisfaction. Satisfied customers are more likely to become loyal customers and recommend your business to others.

Innovate and Adapt to Trends

The market is always changing, and the businesses that survive are those that are able to innovate and adapt. Monitor industry trends, listen to customer feedback, and continually develop products or services to stay relevant. Don't be afraid to experiment with new strategies that can take your business to the next level.

Managing Finances Wisely

Healthy finances are key to business sustainability. Ensure you maintain good financial records, manage expenses wisely, and allocate funds for business development. Avoid waste and always consider risk in every financial decision you make.

Building Networks and Partnerships

A broad network can help your business grow faster. Build relationships with fellow entrepreneurs, suppliers, and influencers who can support your growth. Strategic partnerships can open new opportunities and expand your market.

Building a sustainable online business requires a well-thought-out strategy and a readiness for continuous growth. By having a clear vision, understanding your target market, building a strong brand, and providing quality customer service, your business can remain competitive and survive in the long term. Remember to constantly adapt to trends and manage your finances wisely to ensure your business remains stable and growing.

Gresik, May 22, 2025 — Two leading Indonesian sarong brands, Sarung BHS and Sarung ATLAS, officially announced their latest achievement as pioneers of halal sarongs in Indonesia. After undergoing a series of rigorous audits and verification processes, PT Behaestex's brands, Sarung BHS and Sarung ATLAS, officially received Halal Certification from the Halal Product Guarantee Agency (BPJPH) in early 2025.

This achievement demonstrates Sarung BHS and Sarung ATLAS's commitment to maintaining consumer trust and comfort, especially among Muslims, in choosing quality products that adhere to halal principles. With this halal certification, consumers can feel more confident that every sarong they use not only meets high quality standards but has also undergone a production process that complies with sharia principles.

"As part of the culture and identity of Indonesian Muslims, we feel responsible for ensuring that the entire sarong production process—from material selection, dyeing, to finishing—meets halal standards," said Najib Abdurrauf Bahasuan, President Director of PT Behaestex.

This halal certification is not only about fulfilling regulatory requirements, but also a form of concern for the spiritual needs of Muslims, who are now increasingly aware and selective in choosing products, including those in the textile and prayer equipment categories.

Through this certification, Sarung BHS and Sarung ATLAS ensure that all raw materials used are free from impurities and haram substances and are processed according to strict hygiene and halal standards. Audits are conducted on everything from the yarn and dyes to the production machines, all of which meet the halal criteria set by the BPJPH (Indonesian Halal Product Development Agency) and the Halal Inspection Agency (LPH).

"This isn't just about complying with regulations, but also about fulfilling the needs of the Muslim community by providing Halal Sarung products. We are proud to be the pioneers of Halal Sarung in Indonesia," Najib added.

Why Do Sarongs Need Halal Certification?

In the textile industry, the production process involves numerous materials and additives. From yarn and dyes to fabric coatings, everything has the potential to be contaminated with non-halal materials if not strictly monitored. Even production machinery must be ensured to be free from impurities and haram (forbidden) materials. Therefore, sarongs, as an essential part of prayer attire, are crucial for obtaining halal certification.

By obtaining halal certification from BPJPH, Sarung BHS and Sarung ATLAS ensure that every product they produce uses halal raw materials, is processed cleanly, and adheres to high quality standards. This aligns with Law No. 33 of 2014 concerning Halal Product Assurance, which encourages various industrial sectors, including textiles, to produce products that are safe, pure, and guaranteed halal.

With this achievement, Sarung BHS and Sarung ATLAS not only strengthen their position as market leaders in sarung in Indonesia, but also emphasize their dedication in providing the best, most trusted, and most blessed products for the entire community.

Sarongs have long been a part of men's clothing culture in various countries, especially in Indonesia. Besides being worn for religious purposes, sarongs have also transformed into a comfortable and flexible clothing option for everyday activities. With evolving fashion trends, sarongs now come in a variety of designs and materials, increasingly adapting to the needs of modern wearers.

The Practicality of Sarongs for Daily Activities

One of the main reasons why sarongs remain popular is their ease of use. Compared to trousers or other clothing, sarongs are simpler and more comfortable, especially for casual activities. Some of the main advantages of sarongs in everyday life include:

• Comfortable to Wear All Day

Sarongs are generally made from lightweight, breathable materials such as cotton, rayon, or polyester, making them suitable for use in a variety of weather conditions. Furthermore, sarongs allow for freedom of movement, making them a comfortable choice for both relaxing and performing religious duties.

• Easy to Put on and Take off

No zippers or buttons are required; simply wrap it around your waist, making it more practical, especially for activities around the house. The sarong can be put on or taken off in just seconds, making it a practical solution for a variety of occasions, whether for sleeping, relaxing, or even receiving guests.

• Flexible for Various Activities

Sarongs are not only worn for prayer but are also comfortable to wear when relaxing, gathering with family, or even attending semi-formal events with the right combination. Some men even choose sarongs as their go-to outfit due to their ease of wear.

Customize Your Sarong to Your Personal Style

Today, sarongs come in a variety of patterns and colors, allowing men to maintain a stylish appearance for a variety of occasions. Some ways to combine a sarong with other clothing to maintain an attractive and appropriate look include:

• For Relaxing Activities at Home

Wear a cotton sarong with a simple pattern and pair it with a plain t-shirt or short-sleeved shirt for a comfortable look. A sarong with a classic plaid pattern is a favorite choice for a casual atmosphere.
For Worship: Choose a sarong in a neutral color or classic pattern, paired with a koko shirt for a neat and modest look. Sarongs made from traditional woven fabric are often chosen for those seeking a more formal look.

• For Family Events or Hanging Out

Pair a sarong with a slightly oversized long-sleeved shirt and leather sandals for a casual yet classy look. Some men even choose to wear a sarong with sneakers for a more modern touch.

• For Formal or Traditional Events

Wear a sarong made from premium materials like woven fabric or silk, paired with a suit or formal top for a more elegant look. Sarongs with distinctive regional motifs are often chosen for traditional events or weddings.

• Sarong Trends in the Modern Era.

Although synonymous with traditional clothing, sarongs are increasingly evolving to keep up with modern fashion trends. Some of the changes that are increasingly popular with today's wearers include:

• An instant sarong that's easier to put on without the need for manual folding or tying. This style is increasingly popular among young people because it's more practical and still looks stylish.
• Contemporary motifs, such as minimalist patterns or more universal monochrome designs, make sarongs not only suitable for older people but also appealing to the younger generation.
• The use of premium materials is more comfortable, durable, and remains elegant for various occasions. Sarongs made from linen or silk are now popular among those seeking an exclusive look.
• The sarong as a fashion statement is no longer just considered homewear or prayer wear. Some designers have even adapted the sarong into streetwear, creating unique pieces that can be worn for a variety of occasions.

Sarongs remain a relevant fashion choice today, offering comfort, practicality, and flexibility. With various design innovations and more modern materials, sarongs are suitable not only for religious observances but also for everyday activities. Therefore, wearing a sarong can be a simple way to maintain a casual yet stylish appearance in a variety of situations. Sarongs are no longer just a part of tradition; they have now become a fashion trend that keeps pace with the times.

Sarongs are a highly sought-after product, especially in Indonesia, where sarongs are traditionally worn for various religious and everyday activities. With the right strategy, an online sarong business can thrive and attract a large customer base. Here are some steps to successfully selling sarongs online.

Choosing the Right Sales Platform

Use various platforms to sell sarongs, such as marketplaces (Shopee, Tokopedia, Bukalapak), social media (Instagram, Facebook, TikTok), and your own online store website. Each platform has its own advantages, so it's important to tailor your marketing strategy to the platform you're using.

Using Attractive Product Photos and Descriptions

Visuals are crucial for online sales. Ensure you provide high-quality photos of your sarong, showcasing various angles and material details. Product descriptions should also be clear, including dimensions, materials, features, and benefits of the sarong. Compelling descriptions can increase customer interest in purchasing.

Offering Competitive Prices

Price is one of the main factors customers consider before purchasing. Ensure your prices are competitive with the market while still providing a profit. You can offer a variety of price points, from premium sarongs to more affordable sarongs, to reach a wider customer segment.

Implementing Effective Promotion Strategies

Use promotional strategies like discounts, bundles, cashback, or free shipping to attract customers. Additionally, you can run paid advertising campaigns on social media and marketplaces to increase product visibility. Effective promotions can attract more customers and significantly increase sales.

Collaborating with Influencers and Brand Ambassadors

Using influencers or brand ambassadors can help introduce your product to a wider market. Choose influencers with audiences that align with your target market for more effective promotions. Influencer recommendations will increase customer trust in your product.

Providing Fast and Friendly Service

Good customer service can increase customer loyalty. Respond to inquiries promptly, provide clear information, and ensure a smooth transaction process. If customers are satisfied with your service, they'll be more likely to repurchase and recommend your products to others.

Optimizing Customer Reviews and Testimonials

Customer testimonials and reviews are crucial for building trust with potential buyers. Be sure to ask satisfied customers to leave positive reviews and share their experiences. The more positive reviews, the more likely it is that new potential customers will be interested in purchasing.

Selling sarongs online requires a well-thought-out strategy, from determining your target market to optimizing customer service. By understanding your market, using compelling product photos and descriptions, and implementing effective promotions, you can attract more customers and increase sales. Don't forget to continuously innovate and stay on top of trends to help your online sarong business grow.

The development of digital technology has brought about significant changes in the way businesses are conducted. One of the most significant changes is the role of social media as a marketing and sales tool. Previously, promotions could only be conducted through expensive and limited conventional media. Now, social media has emerged as a platform that can be utilized by everyone, from micro-businesses to large corporations. In this article, we will comprehensively review how social media plays a role in driving increased business sales.

Social Media as a Modern Digital Showcase

Social media platforms like Instagram, Facebook, TikTok, and Pinterest allow businesses to showcase their products or services visually and engagingly. Aesthetically pleasing product images, in-use videos, and even feature demonstrations can be presented directly to audiences, as if customers were viewing them in-store.

Additionally, a business profile can be designed to resemble a digital catalog. Customers can easily browse various products, read descriptions, view prices, and even make purchases directly through features like "Shop Now" or "Link in Bio." This creates a fast, easy, and enjoyable shopping experience.

High-quality visual content also has a high potential for re-sharing by users. This creates a viral effect and expands promotional reach at no additional cost. In this way, social media serves not only as a showcase but also as an active distribution channel.

Reaching a Wider and More Specific Market

One of social media's greatest strengths is its vast reach. Unlike brick-and-mortar stores, which are limited by geographic location, social media allows businesses to reach a global audience. Even small businesses in small towns can sell their products throughout Indonesia, or even internationally.

Moreover, social media has highly sophisticated targeting features. For example, through Facebook Ads or Instagram Ads, businesses can determine who will see their ads based on age, location, gender, hobbies, and even digital behavior. This makes marketing much more effective because ads are only shown to people who are likely to be interested and buy.

Furthermore, hashtags, location tags, or collaborations with local influencers can also be a way to penetrate specific communities or interest groups. Businesses can become more adaptive and dynamic in managing their market reach.

Building Emotional Interactions and Relationships

What makes social media unique compared to other forms of media is its interactive nature. On these platforms, customers can share their opinions, questions, and experiences directly with business owners. A quick and friendly response from business account administrators fosters trust and closeness.

This intense and consistent interaction forms an emotional connection between brand and customer. Consumers feel more engaged, not just as buyers, but as part of a community. This sense of involvement is crucial for building long-term loyalty.

Other popular interactive strategies include:

• Live streaming for product launches or direct discussions with customers,
• Giveaways and contests, which encourages active participation and creates positive buzz,
• User-generated content such as customers posting photos of themselves using the product.

This good relationship encourages repeat purchases and increases the likelihood of consumers voluntarily recommending the product.

Analyzing Data and Evaluating Strategy

Social media platforms provide a variety of data and metrics that are incredibly useful for entrepreneurs. You can find out:

• Which content is most viewed,
• Which posts are shared most often,
• Followers' active hours,
• Click-through rate (CTR),
• Conversion from advertising to sales.

With this data, businesses can evaluate the performance of their content and promotional strategies. For example, if video content generates higher engagement than images, future content can be focused on the video format. Or, if an ad isn't generating sales, adjustments can be made to the advertising message or target audience.

The ability to read and use this data makes businesses smarter and more responsive to market changes.

Economical and Effective Promotion

Compared to traditional marketing methods, social media promotion is far more cost-effective. In fact, many businesses have found success relying solely on organic strategies—without paid advertising. As long as the content is engaging and relevant, social media algorithms will help spread it to more people.

However, if you choose to use paid advertising, social media still offers budget flexibility. You can start your campaign with as little as Rp 20,000–50,000 per day and still achieve measurable results. This is ideal for small and medium-sized businesses with limited promotional funds.

Besides low advertising costs, social media also allows for collaborative marketing. Partnering with micro-influencers, exchanging products for reviews, or endorsements from loyal customers are all authentic and highly effective forms of promotion.

Social media is a new force in the business world. These platforms serve not only as promotional platforms but also as a means of communication, customer relations, market research, and direct sales. Businesses that effectively manage social media will reap numerous benefits: from increased brand awareness and customer loyalty to increased sales.

Therefore, business owners need to understand the dynamics of social media, follow trends, and adapt creatively. In this digital era, not only must products be high-quality, but also... the way a business is present and speaks to its consumers in cyberspace.